Whether rental property investors choose to hire a property manager or self-manage their rental investment portfolio, it’s essential that your vacant property is being marketed effectively. There are five key strategies to help you market your property for maximum exposure and find the quality tenants you desire. These are also great standards by which you can check that your property manager is doing these marketing actions on your behalf.
1. Photos
Photos are one of the most important aspects of marketing your Crestview rental property. The photos must be high quality and showcase all of the important features of your Crestview rental property to ensure it stands out against the competition. Lazy photos taken on a phone wont cut it anymore!
Before taking professional photos of your rental property ensure the following are completed:
Home is “Hotel Room” Clean & Carpets Shampooed
Landscaping Clean & Maintained
New & Color Matched Light Bulbs
Walls/Paint in Good Condition
The above items completed paired with high quality photos is the recipe for success in marketing your Crestview rental property, ensuring your receive high quality Residents.
2. Signage
Proper signage placed in your rental property yard is essential for your neighbors and prospects driving by to know that your property is for rent. A high quality sign in the yard opens opportunities for word of mouth, curiosity, and more applicant leads. In return, a higher chance of receiving Residents for your Crestview rental property.
A proper sign must have the following essentials:
“FOR RENT” in bright, big letters
Contact Information for Property Details & Showings
3. Syndications
Your Crestview rental property should be published everywhere online such as Zillow, Trulia, Homes.com, and much more! Almost every Renter is looking for their next rental property online. With your rental property being published to the above sites, your chances of finding a Renter increases dramatically!
4. Online Applications
Allowing online applications caters to your customer’s desire for convenience and broadens your chances of getting more quality applicants on your rental property.
5. Price
If you have exhausted all of the above efforts and are still having trouble finding Residents, then your pricing strategy must be adjusted accordingly. If a property is marketed and priced right, it should rent within 45 days, no questions asked!
Having a dynamic weekly pricing strategy is important. Here is ours:
Price drop of $50.00-$100.00 per week contingent on number of leads
1-3 leads per day minimum
4 property showings should produce at least 1 rental application
Having trouble pricing your Crestview rental property or getting it rented? Contact us for a free rental analysis & consultation
